Area 61

At Area 61 (61 East Main Street) We have many green items and we continually try to upgrade our green efforts. No one seems interested!! Customers don't buy based on the green charactoristics, almost seems to have no meaning and may be a detraction so I'm somewhat discouraged. Anyone have suggestions how to change this. I think it's important and becoming increasingly so, but the buying puplic treats it as quaint and curious and goes on and buys a chinese product (or something like). Am I just naive and dumb or am I doing this wrong?